Vehicle Decals or car wraps have been in use for a very long time. From small bumper stickers to today’s 3D vehicle decals, this marketing tactic has grown over the years. Still, this type of marketing practice is considered to be a not so important one. Businesses today give more focus on mainstream marketing tools like using billboards, tv commercials even social media is now considered an important marketing platform. However, the significance of vehicle branding must not be ignored.
Vehicle branding should not be restricted to brands and businesses that deal with transportation, delivery or road-based services only. Vehicle wraps and decals have been considered an under-rated marketing tactic for quite some time and we plan on explaining why this marketing tool should not be ignored. In this regard, we have shortlisted for you the top 10 benefits that will make you reconsider using vehicle decals as your primary marketing and advertising approach.
Car wraps or vehicle branding is not restricted to one place or any specific time slot like the mainstream media. They can travel anywhere the road may take them and they can be displayed at any time of the day. A branded car will advertise its brand wherever it goes and if the stickers are creative they can receive a great response from the audience.
Caters To Multiple Types Of Audience
A branded car is visible to anyone who views it. This tells the marketers that this type of advertisement is not restricted to the selection of demographics of their target audience. Car stickers can attract any type of person, regardless of their age, gender, ethnicity or even professions. This feature makes vehicle decals a universal advertisement approach.
Oldschool Social Media Platform
Back in the day, bumper stickers would be your facebook status update. People used bumper stickers to express their personalities, devotion, political and social views, etc. This is why they were always a point of discussion or a conversation starter for some. This reason alone makes a good branded vehicle nostalgic as well as profitable for the business.
Encourages Word Of Mouth
If your car decals are creative and advocate a strong message, they will definitely demand the attention of your audience. That attention will drive word of mouth which is the oldest marketing tool in the book.
Vehicle decals are very affordable. They offer a massive return on investment and can be used for a very long time. The budget for making car stickers and decals can vary from very low to as much as you want so there is literally no restriction on your selection. In fact, businesses place large orders for vehicle stickers and decals if they have a fleet of vehicles. Mainly because the price becomes lower when you buy them in bulk.
Long Display Life
Vehicle decals have a very long life, they can survive for years if not decades. Weather does not harm them much either. In fact, some vehicle decals even save the paint of the vehicle from scratches and color fades. All in all, your average car sticker can serve its purpose for a very long time making it a successful investment.
Vehicle decals today can be of virtually anything. They can be graphics, text or a mixture of both. Reflective paints and tapes also add up to their customization. People use stickers that have their favorite color and styles on them. From a business perspective you can use them to announce a new promotion or simply spread the word about your products and services.
Very Few Restrictions
Vehicle decals have almost zero restrictions in the business practice, they need to be socially responsible but that is something which is commonly considered anyway. A branded vehicle cannot be restricted to certain travel routes, they cannot be restricted in certain time slots. They can give you maximum retention and demand considerable attention from your target audience at any time and any place.
A Great Gift / Promotion
Vehicle decals are a fun form of advertising, they rarely become out of date or out of fashion. In fact, they’re always evolving with time. Today, we see vehicle decals used to advertise so many different businesses. This makes them a very powerful advertising tool.
Creative Vehicle Decals Can Become Notable
Social media can make anything viral. If the post is funny and provides a strong message, people will share it with no hesitation at all. A funny or creative corporate vehicle decal has great potential to become viral. Being viral on social media is considered a great success for the advertisers as they can get maximum visibility to their clients from the audiences.